With the development of digital technology, enterprises are facing complex internal and external environmental changes, and how to enhance the competitive advantage of enterprises by promoting employees’ constructive behaviors has become a focal issue in academic circles. Based on social exchange theory and individual-situational interaction theory, this study constructs the mechanism of action of organizational virtue influencing employees’ constructive behavior through constructive responsibility perception and explores the boundary role of proactive personality. Through regression analysis of the data from a sample of 311 corporate employees, it was found that organizational virtue positively influenced employees’ constructive talk behavior; constructive responsibility perception partially mediated the positive relationship between organizational virtue and employees’ constructive talk behavior; proactive personality strengthened the positive influence of organizational virtue and constructive responsibility perception, and also moderated the influence of organizational virtue on employees’ constructive talk behavior through constructive responsibility perception.
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